The most common mistake ofe-commerce website owners is to have duplicate content on their product descriptions. Search engines are quick to penalise any product content that does not appear original. One type of content mistake is using product description from manufacturers verbatim. To correct this, ensure that you create original content for all your product descriptions.
Another problem is creating original content and then duplicating it for other products. E-commerce site owners fall into this trap if they have a lot of products of the same type. Using drop-down menus can help you solve such a problem because all the products can be in one page, necessitating less content.
When coming up with product descriptions, carefully consider the search queries that people use. Optimising product descriptions will improve search rankings. Likewise, using the right keywords in the description and meta titles will improve the visibility of certain products.
Product descriptions should sell to the ideal audience. Toward this end, it can help to imagine speaking to your customers face-to-face and the words that you would use to entice them. Besides the descriptions, the placement of the products on your webpages will also matter. Having too much content on one page will have a negative effect on your SEO as this has the tendency to tick off your visitors because they won’t be able to tell on which aspects of your page to focus on.
XML sitemaps are responsible for communication between websites and search engines. A sitemap will tell a search engine of any changes you make to your content. Spiders have an easier time finding and indexing your content when you have an XML sitemap. A sitemap also provides text links to pages on your website and shows users where to go. It is crucial to register a sitemap with search engines once you create them.