Local search engine optimisation is imperative when looking to improve traffic. SEO that is localised caters to a specific target audience and provides the right exposure. When a site has images, links, and content that meet the needs of a local market, more visitors find their way to it. At the same time, scatering to proximity-based searches improves traffic and conversion rates. Many searchers today use online means to find local businesses, opening a large market to optimise for. Users don’t have to exert effort to find the information they need.
Business listings have become essential parts of local optimisation. A company can make a profile that includes contact information such as phone numbers, email, and social media pages and put it online. A business listing also makes it less complicated for local searchers to identify local businesses. When setting up a business listing, ensure that you have a good company name to work with. Then get a local phone number that corresponds to that region. Next is the dedicated physical address; and lastly, ensure that your business listing facilitates face-to-face contact with customers.
A mention of your business or organisation is what is referred to as a citation. Business citations are available in different types. Structured citations are present in online business listings while unstructured are found in content such as blogs, news, and articles. Providing the relevant and credible information is the best way to take advantage of citations.
Reviews and Testimonials
Reviews and testimonials play significant roles in the purchasing cycle. They reinforce certain decisions and provide consumers with information they can capitalise on. Most online shoppers look at reviews and testimonials to get a second or third opinion first. Even if a business does not sell online, reviews improve credibility and search rankings.
Content markup allows text that is well structured and not divided into chunks on a web page. Using markup is necessary for sectioning to avoid ending up with content that is too distracting. For instance, adding content markup and location to a particular website improves its searchability.
How Important is Local SEO to Your Business?
The importance of user reviews for local SEO