Responsive Web Design and its Benefits for a Successful SEO Strategy

Responsive website designs have now become extremely important in terms of client engagement, visual presentation and search engine rankings. What factors make this approach so very beneficial?

Responsive Versus Traditional Web Design

The biggest difference between a responsive website design and its traditional counterpart is the fact that it enables the user to fashion one portal which can be viewed across multiple platforms such as personal computers, mobile phones and tablets. Therefore, discrete pages will always display correctly.

The Practicality of Responsive Web Design

The previously mentioned cross-browser compatibility offers a very distinct advantage. Targeting various platforms and adapting the code to fit each system can be costly and time consuming. Also, the chances are high that errors will be made along the way. The responsive approach all but eliminates this risk while cutting back on the in-house efforts devoted towards the final UX (user experience).

Benefits of Higher Local Engagement

This last observation is another direct effect from proper responsive approaches. First and foremost, Google will rank responsive sites higher when the SERP is accessed from a mobile phone. This is critical, for the number of remote users is growing every year. This is also true for local searches. Responsive sites fare better than their static counterparts, so the number of inbound hits is likely to increase. Conversion rates will improve and once again, this can lead to even more robust listings in the future.

Contemporary SEO strategies now need to take into account the power of responsive web design. Sites without this necessary feature are likely to suffer from both the short- and the long-term point of view. Not only is this a very budget-friendly approach, but the ROI for a relatively small expenditure is quite impressive.

Sources:

Responsive Web Design: What It Is and How To Use It

smashingmagazine.com

Understanding Responsive Web Design: Cross-browser Compatibility

sitepoint.com

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