Last year, the online world was taken by storm after Google included mobile friendliness as one of the ranking factors that websites must have. This year, Google introduced the Accelerated Mobile Pages or AMP, another effort to improve their users’ search experience.
Though there’s less urgency behind this latest technology, AMP is definitely something that you should consider, especially if you want your website to experience better SEO.
Google AMP in a Nutshell
Accelerated Mobile Pages, or AMP, is an open source project aimed at helping web publishers create mobile-optimised content that can load almost instantaneously on all devices. What Google aims to achieve with AMPs is the creation of web pages with rich content that can work alongside smart ads.
Google understands that users don’t want to be kept waiting, especially if they want to read or see something. With AMP, Google aims to provide information to their users as fast as possible, thus delivering the best mobile experience possible.
What does it mean for your SEO?
Though AMP isn’t a search engine ranking factor yet, this does not mean that you should ignore this for your SEO efforts. For one, AMP can affect the loading speed of a particular website. In simple terms, Google will put more emphasis on a webpage that loads faster than the one that doesn’t. Not only that, but AMP can have a direct effect on your website’s clicks, impressions, and user experience, all of which affects SEO.
Now that mobile is gradually shaping how people use Google, AMP is seen to become an essential tool for every website that aims to earn good rankings and better findability on the web.
8 things you need to know about Google AMP, CIO
Does Google AMP Affect SEO?, Search Engine Journal