Last year, the online world was taken by storm after Google included mobile friendliness as one of the ranking factors that websites must have. This year, Google introduced the Accelerated Mobile Pages or AMP, another effort to improve their users’ search experience.
Though there’s less urgency behind this latest technology, AMP is definitely something that you should consider, especially if you want your website to experience better SEO.
Local search engine optimisation is imperative when looking to improve traffic. SEO that is localised caters to a specific target audience and provides the right exposure. When a site has images, links, and content that meet the needs of a local market, more visitors find their way to it. At the same time, scatering to proximity-based searches improves traffic and conversion rates. Many searchers today use online means to find local businesses, opening a large market to optimise for. Users don’t have to exert effort to find the information they need.
Any SEO expert would caution you to be careful with your website’s backlinks especially since search engines nowadays give heavy penalties to those who don’t. Google, for example, is in the habit of manually removing low quality sites from their index. What does this mean for sites linked to them? They suffer a decline in rankings. Continue reading
An optimised Facebook business page is increasingly important in the quest to attract both new customers and repeat sales. Many forward-thinking companies recognise that the popular social network makes sharing and reaching out easy, as much for attracting new sales and prospects as between satisfied customers themselves. Making these referrals as easy as a simple click on the customers’ part helps build business organically and will lead to raised revenue. Continue reading
The most common mistake ofe-commerce website owners is to have duplicate content on their product descriptions. Search engines are quick to penalise any product content that does not appear original. One type of content mistake is using product description from manufacturers verbatim. To correct this, ensure that you create original content for all your product descriptions.
Rebranding a website may be necessary if the current one does not meet a company’s goals. If you have great products or services without the brand to match them, you are missing out.
Rebranding a site, however, may affect the ranking of a site on search engines because there is new information. A site may also lose traffic when users are not able to access it.